The Post Office demonstrated fantastic ability to spout money recently in a bid to build their brand awareness due to the expansion of products to include travel insurance.
In 2007 the advertising spend reached 10 million and customers will recall TV and radio broadcasts depicting the celebrity interactions in a typical Post Office (PO).
The adverts drew criticism for being too simplistic and
Sunday, November 15, 2009
Why The Post Office Travel Insurance Is So Popular
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1:54 PM
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